LAHORE (November 24 2009): The South Asia ACF team along with the local police conducted an enforcement action against a manufacturer and distributor of counterfeit HP Ink and Toner packagings in the Shah Alam Market, Lahore. HP announced on Monday the seizure of 2,922 Toner packages, 263 Ink packages, and other miscellaneous manufacturing material.

This seizure was conducted by police at Shah Alam market, suburb of Lahore, which supplied counterfeits to the IT markets in Zaitoon Plaza and Rafi Plaza. In addition to the seizure of these counterfeit goods, two arrests were made in this connection and criminal investigation is being conducted.

HP appointed contractors assisted in this successful enforcement action by providing law enforcement officials with intelligence regarding the existence and location of these counterfeit goods. HP's global anti-counterfeit programme incorporates industry-leading anti-counterfeiting practices and partners with law enforcement agencies to combat the manufacture, distribution, and sale of counterfeit HP printer cartridges.

"Our commitment to our customers is the driving force behind the vigilance of our anti-counterfeit team, as we understand how the sale of counterfeit HP products negatively impacts our customer and the HP brand. With counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product, but they instead receive a cartridge that provides them with inferior print quality at best and often times a cartridge that fails to perform at all. Through our anti counterfeiting efforts, HP is determined to protect our customers and our brand" said Shahid Khan, Director Marketing - IPG Pakistan